Lumiere Med Spa: Redefining Luxury Through "Power Aesthetics" Branding

Can a med spa be aggressive? For Lumiere, we ditched the "calm & zen" cliché to create a high-impact cinematic campaign. By positioning anti-aging as "Architectural Restoration" and "God-Tier Aesthetics," we targeted the high-net-worth individual who views beauty as a competitive edge. This project covers the full spectrum of high-end video production, from liquid CGI to "Main Event" motion tracking.